07 April, 2009

Media Consumers anonymous

It has quite occured to me that almost 90% of my waking hours are spent consuming media, then churning it round and round in my head to make some sense out of the barrage. Most of which I derive from my laptop and computer at home, googling (omg it's a verb!) the near and far ends of the Interwebs, surfing through things from the latest political melodrama, entertainment & satire and to the utter randomity. 

At the end of the day i produce my own anecdotes based on all the social and cultural stimuli that I stand at the brink of a mentally conjured cliff ready to spaz out. It doesn't help that almost 70% of my waking hours in a week are devoted to work and the neverending quest to find more money. 

I have realised that this is not unique to myself. There are countless of other people around the world who suffer from the same disease. We suffer from this media-consumer mentality that we need and crave for media stimuli to keep us running. We were brought up in this kind of environment that promotes the usage of subliminal and direct messages, aiming to shape the way we think and how we feel the world. Tell me how many times have you made a reference to something that you first saw in the media? "Hey that tulip looks just like the one in that I saw on a billboard yesterday"

It is like Coca-cola's mission to replace water in conjunction with the word 'thirst'.  It is not plain understanding of media that enriches our lives - it is more so that it propagates the very way we process information, leaving us nothing more than shells filled with jarble.  

Bottomline is we should try to make sense of the world with our own eyes and fingers. Get dirty once in awhile. Leave your sedentary lifestyle and go out there and hug some trees. We should try our best to once in a while stop by and smell the flowers at the side of the road. Not think how a flower smells by what you have read on wikipedia.  

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